Astrocyte Research launches Portformer™ Competitor Intelligence tool in private beta for ETF and mutual fund issuers.
BOSTON, MA, July 31, 2019 – Astrocyte Research launches Portformer™ Competitor Intelligence. This browser-based application maps the investment landscape through dynamic, intuitive visualizations powered by machine learning. Clients can explore fund-to-fund comparisons or view high-level fund lineup relationships.
Competitor Intelligence allows sales teams to demonstrate the value of their products to potential clients, while executives discover opportunities to win assets and protect against outflows to competing funds. Portformer™ Competitor Intelligence helps medium to small fund issuers differentiate their innovative and efficient products.
“Investors want diversified and efficient investments,” says Astrocyte Research CEO Sean Kruzel, “but decision-making has mostly centered on branding and price. By uncovering which funds are really ‘earning their fees,’ we can get beyond that mindset and show investors some terrific options that might not be on their radar, but should be.”
Underpinning Competitor Intelligence is a sophisticated, proprietary algorithm that combines graph theory with robust Bayesian time series forecasts. “For us, it takes tremendous resources to run millions of comparisons and derive actionable results from them,” Kruzel adds, “but the result is truly special.”
About Astrocyte Research
Founded in 2014, Astrocyte Research uses cutting-edge machine learning to help investors create better portfolios. On April 4th, 2019, the company launched Portformer™ through FinTech Sandbox Demo Day 6.0 at Moody’s in New York.